Event Dates: Event will take place towards the end of November, final dates to be released closer to Event final dates.
Submission process: To benefit from the increased sales potential with Deals and Promotions, submit your ASINs as Lightning Deals or 7 Day Deals selecting the recommended selection you will find in your Seller account. Make sure you select the White Friday Week of Nov. 20th-Nov.26th available in Seller Central.
You can also schedule Coupons and Prime Exclusive Discounts on your products. Learn more about Coupons and Prime Exclusive Discounts.
Lightning Deals and 7 Day Deals: October 27th, 2023
Coupons and Prime Exclusive Discounts Submission Deadline: November 16th, 2023
If you are an FBA Selling Partner, please ensure appropriate inventory availability in FBA prior to the Event.