Benefit From All Time Deals

As an Amazon Selling Partner, you’re invited to participate in our upcoming events by offering high quality deals. Your deals will reach millions of new customers during this highly anticipated promotions. The most visible merchandising slots go quickly, so act fast!
Amazon Boxes
Create Your Coupons
Coupons are a self-service and automated marketing tool to help you differentiate your products through compelling discounts. During events, Coupons will have especific merchandising.

Now Launched: create multiple Coupons in bulk. Submit up to 100 Coupons in one go using our new Coupons Upload file in Seller Central.

Upcoming Events

White Friday
Sale

White Friday Sale
Event Dates: 22nd to 29th November
Deals submission Deadline:
7-Day-Deals and Lightning Deals: Closed
Deals of the Day: Closed
Coupons submission Deadline: 21th November
If you are an FBA Selling Partner, please ensure appropriate inventory availability in FBA prior to the event.

11.11 Sale

11.11 Sale
Event Dates: 10 to 12 November
Deals submission Deadline: Closed
Coupons submission Deadline: 21st November
If you are an FBA Selling Partner, please ensure appropriate inventory availability in FBA prior to the event.

How to submit my deals?

7 Day Deals
Promote your products for longer time
Promotion with more than 10% price discount or more, displayed to our customers for 7 Days (Monday to Sunday) in the Deals page.
Steps to participate:
  • Go to the Deals dashboard and select "Create a new deal" to see all the available products you can submit.
  • Click "7 Day Deals" to see the recommended products. Then click "Select" for the deal you would like to put forward, select the week, and enter the price details.
  • Then click "Submit" to confirm.
Lightning Deals
Opt for a Flash Sale
Promotion with more than 15% price discount or more, shown as a flash sales to our customers for 12 hours with a countdown. Only FBA and Easy-Ship Prime selection eligible.
Not yet a FBA Selling Partner? Click here to join us.
Steps to participate:
  • Go to the Deals dashboard and select "Create a new deal" to see all the available products you can submit.
  • Click "Lightning Deals" to see the recommended products. Then click "Select" for the deal you would like to put forward, select the week, enter the quantity and the price details.
  • Then click "Submit" to confirm.
Deals Of The Day
Top offers
Promotion with more than 20% price discount or more, shown to our customers for 24 hours or until stock last. Only FBA and Easy-Ship Prime selection eligible.
Not yet a FBA Selling Partner? Click here to join us.
Steps to participate:
  • Go to the Deals dashboard and select "Create a new deal" to see all the available products you can submit.
  • Click "Lightning Deals" to see the recommended products. Then click "Select" for the deal you would like to put forward as Deal of the Day. Only products with 4* rating and 20% discount will be eligible for Deal of the Day.

    If approved and selected, we will inform you by email.
  • Then click "Submit" to confirm.
Disclaimer
Deals submitted after the submission deadline will not be accepted. There is no guarantee that your deal submission will be selected. Amazon retains discretion over deal selection and approval, as well as the right to suspend, terminate or modify the date of a deal.

If Amazon approves and selects a deal, Amazon will determine which days during the event the deal will run on. Minimum quantities on Seller Central do not take into account the increased customer demand and traffic that may be seen during the event. Include the total quantity you can provide as higher quantities may increase the chances your deal is selected.

You will not be able to make adjustments to your deal quantity whilst it is active. It remains your responsibility to verify if any other promotion has been already set by you on your account on approved SKUs within the same week. Amazon is not responsible for multiple promotions for a single SKU.
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