Amazon Deals & Coupons: increase online sales
As an Amazon Selling Partner, you’re invited to participate in our upcoming events by offering high quality deals. Your deals will reach millions of new customers during this highly anticipated promotions. The most visible merchandising slots go quickly, so act fast!
Create Your Coupons
Coupons are a self-service and automated marketing tool to help you differentiate your products through compelling discounts. During events, Coupons will have especific merchandising.
Now Launched: create multiple Coupons in bulk. Submit up to 100 Coupons in one go using our new Coupons Upload file in Seller Central.
Now Launched: create multiple Coupons in bulk. Submit up to 100 Coupons in one go using our new Coupons Upload file in Seller Central.
Upcoming Events
Ramadan Sale
Event Dates: Event will take place end-February, final dates to be released closer to Event final dates
Submission process: To benefit from the increased sales potential with Deals and Promotions, submit your ASINs as Lightning Deals or 7 Day Deals selecting the recommended selection you will find in your Seller account. Make sure you select the week of Feb. 26th to Mar. 3rd and/or Mar. 4th to Mar. 10th in Seller Central.
You can also schedule Coupons and Prime Exclusive Discounts on your products. Learn more about Coupons and Prime Exclusive Discounts.
You can also schedule Coupons and Prime Exclusive Discounts on your products. Learn more about Coupons and Prime Exclusive Discounts.
Submission Deadline:
Lightning Deals and 7 Day Deals: February 18th, 2024
Coupons and Prime Exclusive Discounts Submission Deadline: February 26th, 2024
If you are an FBA Selling Partner, please ensure appropriate inventory availability in FBA prior to the Event.
EID Sale
Event Dates: Event will take place towards the end of March, final dates to be released closer to Event final dates.
Submission process: To benefit from the increased sales potential with Deals and Promotions, submit your ASINs as Lightning Deals or 7 Day Deals selecting the recommended selection you will find in your Seller account. Make sure you select the EID Week of Mar. 25th to Mar. 31st and/or Apr. 1st to Apr. 7th in Seller Central.
You can also schedule Coupons and Prime Exclusive Discounts on your products. Learn more about Coupons and Prime Exclusive Discounts.
You can also schedule Coupons and Prime Exclusive Discounts on your products. Learn more about Coupons and Prime Exclusive Discounts.
Submission Deadline:
Lightning Deals and 7 Day Deals: March 17th, 2024
Coupons and Prime Exclusive Discounts Submission Deadline: March 27th, 2024
If you are an FBA Selling Partner, please ensure appropriate inventory availability in FBA prior to the Event.
How to submit my deals?
7 Day Deals
Promote your products for longer time
Promotion with more than 10% price discount or more, displayed to our customers for 7 Days (Monday to Sunday) in the Deals page.
Steps to participate:
- Go to the Deals dashboard and select "Create a new deal" to see all the available products you can submit.
- Click "7 Day Deals" to see the recommended products. Then click "Select" for the deal you would like to put forward, select the week, and enter the price details.
- Then click "Submit" to confirm.
Lightning Deals
Opt for a Flash Sale
Promotion with more than 15% price discount or more, shown as a flash sales to our customers for 12 hours with a countdown. Only FBA and Easy-Ship Prime selection eligible.
Not yet a FBA Selling Partner? Click here to join us.
Steps to participate:
- Go to the Deals dashboard and select "Create a new deal" to see all the available products you can submit.
- Click "Lightning Deals" to see the recommended products. Then click "Select" for the deal you would like to put forward, select the week, enter the quantity and the price details.
- Then click "Submit" to confirm.
Deals Of The Day
Top offers
Promotion with more than 20% price discount or more, shown to our customers for 24 hours or until stock last. Only FBA and Easy-Ship Prime selection eligible.
Not yet a FBA Selling Partner? Click here to join us.
Steps to participate:
- Go to the Deals dashboard and select "Create a new deal" to see all the available products you can submit.
- Click "Lightning Deals" to see the recommended products. Then click "Select" for the deal you would like to put forward as Deal of the Day. Only products with 4* rating and 20% discount will be eligible for Deal of the Day.
If approved and selected, we will inform you by email. - Then click "Submit" to confirm.
Disclaimer
Deals submitted after the submission deadline will not be accepted. There is no guarantee that your deal submission will be selected. Amazon retains discretion over deal selection and approval, as well as the right to suspend, terminate or modify the date of a deal.
If Amazon approves and selects a deal, Amazon will determine which days during the event the deal will run on. Minimum quantities on Seller Central do not take into account the increased customer demand and traffic that may be seen during the event. Include the total quantity you can provide as higher quantities may increase the chances your deal is selected.
You will not be able to make adjustments to your deal quantity whilst it is active. It remains your responsibility to verify if any other promotion has been already set by you on your account on approved SKUs within the same week. Amazon is not responsible for multiple promotions for a single SKU.
If Amazon approves and selects a deal, Amazon will determine which days during the event the deal will run on. Minimum quantities on Seller Central do not take into account the increased customer demand and traffic that may be seen during the event. Include the total quantity you can provide as higher quantities may increase the chances your deal is selected.
You will not be able to make adjustments to your deal quantity whilst it is active. It remains your responsibility to verify if any other promotion has been already set by you on your account on approved SKUs within the same week. Amazon is not responsible for multiple promotions for a single SKU.
