We are pleased to announce that the Department of Economic Development (DED), Dubai, and Amazon have joined hands to support the business community in Dubai

Start selling on Amazon today

When you sell on Amazon, you can reach millions of shoppers and make your products easier to find and easier to buy. DED is working with Amazon to support DED Trader license holders launch their small businesses and start-ups on Amazon.ae. Join us today by taking your first steps to selling on Amazon and growing your business by reaching out to millions of customers online.

Benefits for DED Trader License holders

Brand Registry
• Curated e-learning content for the needs of small businesses
• Weekly office hour support to answer your questions
• Dedicated email address for DED Trader license holders
• Invitations to webinars conducted by Subject Matter Experts from Amazon that are relevant to your business and start-ups
• For small businesses and start-ups, dedicated storefront where customers can find and support local sellers

Why should I sell on Amazon?

Reach millions

Whether you are a new business start-up or you want to increase your existing business sales, working online with Amazon helps you achieve your goals. All our selling partners work with Amazon for a reason: 300 million customers shop our stores worldwide.

Make money

The cost to sell in Amazon stores depends on which category of products you sell, and how you plan to fulfill orders. The options are flexible, so you can find the combo that works best for you and your goals.

Deliver smiles

Leave the shipping, returns and customer service to us with Fulfillment by Amazon (FBA). Want to take care of shipping yourself? You can do that too.

Grow your business on Amazon today - Get Started!

Please enter your information in the fields below and we will follow up with you shortly.
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You will find your Merchant Token here

Contact & Company information

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Frequently Asked Questions

What is Selling on Amazon?
Selling on Amazon is a program that enables both individuals and businesses to sell their products and inventory on Amazon.
Why should I sell on Amazon?
There are many reasons to sell on Amazon—from the hundreds of millions of Amazon customers who can see your products to the ability to start selling fast without the need to create a new standalone website. Learn more about the benefits of Selling on Amazon.
Can I list my products in all Amazon categories?
Prior approval may be required to list certain products in certain categories. See the Categories page for more information.
What type of products cannot be listed on Amazon.ae?
Some products may not be listed as a matter of compliance with legal or regulatory restrictions (for example, prescription drugs) or Amazon policy (for example, crime scene photos). For detailed information, please see our Restricted Products Help section.
Do you offer fraud protection?
Yes. Amazon's payment fraud protection helps you eliminate fraudulent orders for your products.
What is the A-to-z Guarantee program?
Amazon has built a base of millions of satisfied customers by being responsive to their concerns and acting quickly to resolve problems. We extend this valuable customer trust to sellers through the A-to-Z Guarantee program.

The A-to-z Guarantee Program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the seller fails to resolve the problem, the customer can file an A-to-Z claim. When Amazon receives the claim, we send the seller an automated email detailing the claim and requesting basic information from the seller about the order and the fulfillment process. Amazon will then determine how the claim will be settled, which may include reimbursement of the order to the customer, at the seller's expense.
How much does it cost to sell on Amazon.ae?
There is no monthly subscription fee. You just need to complete the registration, accept the Terms and Agreement and list your items. Learn more about Selling on Amazon pricing › Additional fees apply when you use Fulfillment by Amazon to pick, pack, ship, and provide customer service for your products. Learn more about FBA pricing ›
Sell Your Items
How do I manage my selling account?
Use the Seller Central website to manage all aspects of selling on Amazon. Seller Central is the website where you manage your selling account, add product information, make inventory updates, manage orders, and manage payments.
How do I add inventory?
You have four options for submitting product-related data:

• Use the Sell on Amazon button on Amazon product pages.
• Use the Add a Product feature on Seller Central to create one product at a time.
• Use Excel-based inventory files to create multiple products simultaneously.
• Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports.
How will I know when I have a sale?
Amazon notifies you by email or text message when you receive an order. You can choose either notification method in your account settings.
How much does it cost to ship items I sell?
Easy Ship Fee applies to the sellers who use Amazon Easy Ship program (The Amazon Easy Ship program provides a service for sellers on Amazon where packaged orders are picked up from the seller’s location by an associate from Amazon’s identified courier and delivered to the buyer’s location), and calculated by item’s weight and dimension.

On Amazon, you are allowed to set the delivery charges that customers pay when they purchase your items, and keep this revenue.
We recommend that you simplify your shipping rates as much as possible. For
example, you can offer free shipping to help increase sales and improve your chances of winning the Buy Box. There are certain maximum values that Amazon sets to ensure that buyers do not pay too much for shipping. These maximum values may change from time to time, or in certain categories. You will see a message alerting you if you try to set a shipping price that is over our allowable maximum.

For products that Amazon fulfills for you, you will be charged fees for order
fulfillment, storage and closing fee (only apply to small value)
How does Fulfillment by Amazon work?
With Fulfillment by Amazon (FBA) you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products. Learn more about FBA ›
What is the Buy Box?
The Buy Box is the box on a product detail page where customers begin the purchase process by adding items to their shopping carts. A key feature of the Amazon platform is that the same product can have multiple sellers. If more than one seller offers the same product in "New" condition, they may compete for the Buy Box for that product.

To compete for Buy Box placement, sellers must demonstrate that they are consistently creating a great buying experience for customers. We use performance-based criteria to determine your Buy Box eligibility and placement status. Buy Box eligible listings that do not win the Buy Box are eligible for placement in the More Buying Choices box. Amazon does not guarantee placement in either of these locations.
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