Amazon sellers have two options for getting shoppers their stuff: You can do it yourself, maintaining your own inventory and shipping products to customers (merchant-fulfillment), or have Amazon take responsibility for packaging, labeling, and shipping products through Fulfillment by Amazon (FBA). Each method has its own set of benefits—you just have to decide which one is right for your business.
Consider your fulfillment strategy:
Fulfillment by Amazon –If you are selling best-selling products which are competitive, or you do not have a warehousing facility, opt for Fulfillment by Amazon (FBA).
Amazon Easy Ship –If you choose Easy Ship, you will store and pack your products and Amazon will deliver it to your customers.
Self-Ship–If you choose Self Ship, you will store, pack, and deliver your products to your customers